Consumer Goods Insights

Your Partner in CPG Transformation

Navigating disruption in fast-moving consumer goods with expert consulting to drive sustainable advantage.

The Consumer Packed Goods (CPG) sector has historically excelled in value creation, driven by strong brands, superior products, and large-scale operations. However, since 2017, the sector has faced challenges stemming from a slowdown in global customer demand, changes in consumer behavior, and the diminishing advantages of traditional scale due to the rise of e-commerce and digitally enabled models.

The pandemic has further exacerbated these issues, leading to a notable decline in performance. Moving forward, established players in the CPG market will encounter unprecedented disruptions, including significant shifts in shopping behavior, ongoing erosion of scale advantages, and an increased emphasis on social impact and purpose. Adapting to these simultaneous challenges will be crucial for the sector's recovery and future growth.

How Archer Leonard Partners Helps the Consumer Goods Sector prepare for the future.

Archer Leonard Partners plays a pivotal role in assisting the FMCG sector to navigate and fulfill five strategic imperatives essential for success. Our FMCG consultants partner closely with clients to address five strategic imperatives essential for achieving sustained success in the fast-paced consumer goods market. By collaborating closely, we identify and activate high-impact levers that drive transformation, ensuring that our clients are well-equipped to navigate the complexities of their industries. Each imperative is approached with a tailored strategy that reflects the unique challenges and opportunities faced by our clients. Our goal is to empower them to adapt and thrive, fostering innovation and resilience in their operations. Through our expertise and commitment, we guide clients on their journey towards excellence, enabling them to achieve their business objectives and maintain a competitive edge in the market.

Customer Insights

In today’s competitive landscape, effectively managing a portfolio of products across various industries, from food to consumer durable goods, necessitates innovative strategies to leverage customer insights. Our demand-centric growth approach delves deep into understanding the factors influencing consumer choices within each category or niche. By mapping these insights, we empower brands to make informed investment decisions and redefine segmentations. This methodology not only highlights the drivers behind consumer behavior but also enables businesses to establish competitive advantages and pursue strong growth potential. With a clear understanding of what motivates consumers, brands can navigate the complexities of the market and position themselves for success.

Digital Transformation

Achieving digital transformation maturity poses a significant challenge for the consumer products industry. To navigate this evolving landscape, we assist consumer packaged goods (CPG) companies in seamlessly integrating digital tools into their operations. Our approach emphasizes collaboration with agencies and marketing technology providers, ensuring that companies leverage the latest innovations to enhance their strategies. Furthermore, we focus on blending new talent with existing staff and external creatives, fostering an environment of collaboration and fresh ideas. By driving these initiatives, we empower CPG companies to adapt and thrive in a digitally-driven marketplace, ultimately resulting in improved outcomes and sustained growth.

Supply Chain Management

The consumer packaged goods (CPG) industry has undergone a significant transformation, moving away from a model where companies controlled their entire value chain. Today, the most successful CPG companies are those that effectively leverage a wide ecosystem of external partners. To assist these companies in making this critical transition towards an external orientation, we begin with a fresh perspective. This involves carefully assessing which functions can be executed equally well or even better by external partners, while also identifying the core functions that must remain in-house. By striking this balance, CPG firms can enhance their operational efficiency, foster innovation, and ultimately deliver greater value to consumers in a competitive marketplace.

Personalization

To effectively reach your consumers, it's essential to understand their behaviors and preferences, including where they seek information, their purchasing habits, and the precise moments they are ready to buy. By leveraging 360˚ consumer profiles enriched with AI technologies and strategic retail partnerships, businesses can implement highly personalized marketing strategies. This approach enables the creation of "segment of one" targeting, ensuring that marketing efforts are finely tuned to specific channels. As a result, companies can not only engage their audience more effectively but also scale these strategies to capture substantial market share, driving growth and enhancing customer satisfaction in a competitive landscape.

Pricing & Net Revenue Management

In the competitive landscape of consumer packaged goods (CPG), effective pricing optimizations can lead to substantial improvements in profitability. Our approach focuses on enhancing your brand portfolio pricing, refining trade terms management, and implementing dynamic pricing strategies that resonate with both shopper demands and the intricacies of supply chains. By leveraging these strategies, we empower CPG companies to fund their own earnings before interest and taxes (EBIT) improvements, ensuring a sustainable growth trajectory. The right pricing strategies not only attract and retain customers but also streamline operations, ultimately driving significant value for the organization. Embrace the power of pricing optimizations to unlock your brand's full potential and stay ahead in the market.

Climate Change and Sustainability

In today's competitive landscape, embracing sustainability offers consumer packaged goods (CPG) companies a unique opportunity to enhance their market position. By integrating sustainable practices into every facet of the value chain, businesses can not only respond to evolving consumer preferences but also drive innovation and efficiency. Our approach focuses on transforming decision-making processes to prioritize sustainability as a fundamental corporate value, ensuring that environmental responsibility is aligned with financial objectives. This strategic alignment fosters a culture of sustainability that resonates with stakeholders and strengthens shareholder returns, ultimately leading to long-term growth and profitability. By reimagining the way we operate, CPG companies can turn sustainability into a powerful source of competitive advantage.

Our Consumer Goods Solutions

Expert solutions for navigating the consumer goods industry landscape with Archer Leonard Partners.

AL Marketscape by Archer Leonard Partners

In-depth analysis of market trends and consumer behavior to drive strategic decision-making.

In today's rapidly evolving marketplace, conducting an in-depth analysis of market trends and consumer behavior is crucial for organizations aiming to drive strategic decision-making. By meticulously examining patterns in consumer preferences, purchasing habits, and emerging market dynamics, businesses can gain valuable insights that inform their strategies. This approach not only helps in identifying potential opportunities and threats but also enables companies to tailor their products and services to meet the evolving needs of their target audience. Furthermore, leveraging data analytics and market research tools can enhance the accuracy of forecasts and promote agility in responding to changes. Ultimately, understanding market trends and consumer behavior empowers organizations to make informed decisions that foster growth, enhance customer satisfaction, and maintain a competitive edge in a crowded marketplace.

Strategy X by Archer Leonard Partners

Tailored consulting services to enhance operational efficiency and competitive positioning in the consumer goods sector.

This comprehensive suite of AI offerings is specifically crafted to enhance the growth potential of consumer packaged goods companies. By leveraging data-driven insights, it empowers organizations to make informed decisions across various commercial functions, such as pricing and promotion strategies, marketing allocation, product and service innovation, and route-to-consumer sales. The suite aims to improve overall strategy, planning, and execution, enabling companies to respond effectively to market demands and consumer preferences. With its holistic approach, businesses can optimize their operations, drive efficiency, and ultimately achieve sustainable growth in a competitive landscape. This innovative toolkit not only streamlines processes but also fosters a culture of continuous improvement and agility in the face of changing market dynamics.